![]() Vait Nikaj (sekretar shkencorë) Prof.As.Dr.Jusuf Mustafai Dr.Jetmire Neziri Dr.Mirsad NukovićĭREJTOR I REVISTËS. NAUČNI BILTEN BULETINI SHKENCOR Međunarodni naučni časopis Revista Shkencore ndërkombëtare International Scientific Journals Kaywords: intercultural communication, mass media, global media, CNN, Al Jazeera, Charlie Hebdo.INSTITUT ZA NAUČNA ISTRAŽIVANJA I RAZVOJ INSTITUTI PËR KËRKIME SHKENCORE DHE ZHVILLIM INSTITUTE FOR SCIENTIVIC RESEARCH AND DEVELOPMENT This encourages the creation of a public image for different countries or cultures, but also encourages the creation of various stereotypes that develops barriers to intercultural communications. The paper aims to describe the role of the media in the era of globalization, at a time of increasing intercultural communication on the one hand and increasing intercultural intolerance on the other, and to identify cases in which the media with global reach have different coverage for the same events. Also today, the media seem more rigid, more panic-stimulatory when covering developments affecting different cultures. This has made the media message to be more sensitive, and added the need for media social responsibility and journalism ethics. Cases of recent clashes in the world have caused media to be seen as being positioned based on the way of media coverage of a particular intercultural event. Depending on the choices of these statements, the public, who receives the message, reacts or creates a certain image to a particular country or culture. ![]() They broadcast statements by political officials addressed to other countries or cultures. ![]() Media plays an important role in the development of intercultural communication in the era of globalization. ![]()
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